Tracing the development of brake alarm line products, it was born in Europe in the 1970s and was first
applied to high-end European cars. Later, it was gradually promoted and applied in various countries,
and its scope of use gradually extended from high-end cars to ordinary cars, such as the American Cadillac,
Japanese Lexus, and domestically produced Roewe.
In the automotive aftermarket, the brake alarm line product may seem relatively unpopular, but it is
related to traffic safety and the life of drivers, making it an extremely important subdivision of the
automotive aftermarket. It is a sensing device on the automotive brake system used to monitor the usage
of brake pads. It consists of a connecting end, a conductor, and a wear block, with one end installed
on the brake pad and the other end connected to the trip computer. After driving the car for a period
of time, as the brake pads continue to rub and wear to the alarm line wear block, the alarm line sends
a signal to the driving computer, and the instrument panel alarm light lights up. At this point, the
owner knows that it is time to replace the brake pads.
Tracing back to development, originating from Europe
Gradually growing in the domestic marke
Tracing the development of brake alarm line products, it was born in Europe in the 1970s and was first applied to high-end European cars. Later, it was gradually promoted and applied in various countries, and its scope of use gradually extended from high-end cars to ordinary cars, such as the American Cadillac, Japanese Lexus, and domestically produced Roewe. Looking back at the development of domestic brake alarm line products, it has roughly gone through the following stages: 20 to 30 years ago, technology was introduced from abroad - copying production - increasing basic research - improving scientific technology - and technology was mastered by the Chinese people themselves and innovatively developed.
Promoting this technological progress includes the contribution of Jinan Muxi Electronic Technology Co., Ltd. (hereinafter referred to as "Jinan Muxi"). Jinan Muxi was established in 2020 and is located in the Zhongnan High tech Industrial Park in Jinan, Shandong. It mainly produces automotive sensors and wiring harness products, especially brake alarm sensors. Currently, its products cover more than 300 models of passenger car models, and commercial vehicle products are constantly being developed.
Although Jinan Muxi was established shortly and is a young company, its strong development capabilities rely on having a strong "backend" - Xiamen Aoshida Electronics Co., Ltd. (hereinafter referred to as "Aoshida"). Aoshida was established in Xiamen, Fujian in 2006 and officially entered the research and manufacturing of automotive ultrasonic detectors in 2007. After 16 years of hard work, it has obtained 35 innovative invention patents per piece and has been awarded honorary titles such as "Xiamen Technology Giant" and "High tech Enterprise". It has also achieved outstanding results in the field of automotive radar.
Jinan Muxi was established based on the leading technology level of the parent company in automotive sensing, seizing the abundant automotive parts market resources in Shandong, and making great strides in the brake alarm line market. Since its operation, Jinan Muxi has always adhered to the concept of "quality first" and the attitude of "winning development with quality and creating the future with responsibility". We strictly control every product, ensure the quality of every alarm line, and ensure the safety of every car owner. And we adhere to customer-centered, continuous innovation, and the development of new products goes hand in hand with the launch of new cars.
The "New Four Modernizations" of Automobile
New Opportunities under Personalized Needs
At present, the pace of the "new four modernizations" of automobiles is becoming faster and faster, and the personalized demand for automobiles is gradually emerging. The brake alarm line industry has presented new development opportunities, with not only standard brake alarm line products but also non-standard brake alarm line products. The demand and market share have significantly increased, and the market space is huge. Mr. Guo, the head of the marketing department of Jinan Muxi, said, "With the higher and stronger development of the automotive industry, the brake alarm line market is also getting better and better. Of course, it also means that the competition is increasing, and it is necessary to have a clear advantage to obtain a larger market share. Jinan Muxi is full of confidence in the market
Large market in NO.1 niche classification
Throughout the automotive parts market, although brake alarm lines belong to a relatively niche category, the market is still filled with well-known or unknown brands, mixed with good and bad, and the distribution channels have extended from offline physical stores to online stores, with a clear competitive situation. But according to the author's investigation, most car owners are not very familiar with the brake alarm line, They said, "When I went for maintenance, the maintenance personnel said it was time to replace the brake alarm line, and I found out that there were still such car parts, so I asked the maintenance personnel to replace them directly." There were also meticulous car owners who said, "When I learned that I wanted to replace the brake alarm line, I checked its price online and found out the quantity used. If I thought the online price was cost-effective, I bought it online and asked the repairman at the repair shop to replace it, Most car owners are not very familiar with the brake alarm line, and they only seek relevant information when the brake alarm line on the car needs to be replaced. This also indicates the lack of popularity and promotion of this type of product in the market.
The development of NO.2 still needs to eliminate blind spots
When a certain product lacks popularity and promotion in the market, it is easy to generate information asymmetry between buyers and sellers, and information asymmetry is where the opportunity lies. Mr. Guo, the head of the marketing department of Muxi Company, said, "Whether it is terminal car owners or dealers, there is a common cognitive blind spot on brake alarm lines. This is the market opportunity for brake alarm lines, and we need practitioners to vigorously promote it. Especially with the development of electrification and intelligence of automobiles, the demand for brake alarm lines will be even greater
Large market in NO.1 niche classification
Throughout the automotive parts market, although brake alarm lines belong to a relatively niche category, the market is still filled with well-known or unknown brands, mixed with good and bad, and the distribution channels have extended from offline physical stores to online stores, with a clear competitive situation. But according to the author's investigation, most car owners are not very familiar with the brake alarm line, They said, "When I went for maintenance, the maintenance personnel said it was time to replace the brake alarm line, and I found out that there were still such car parts, so I asked the maintenance personnel to replace them directly." There were also meticulous car owners who said, "When I learned that I wanted to replace the brake alarm line, I checked its price online and found out the quantity used. If I thought the online price was cost-effective, I bought it online and asked the repairman at the repair shop to replace it, Most car owners are not very familiar with the brake alarm line, and they only seek relevant information when the brake alarm line on the car needs to be replaced. This also indicates the lack of popularity and promotion of this type of product in the market.
Endorsement of Technology and Quality
Boosting market development
Jinan Muxi relies on Aoshida for its backing, with a 16 year business history as an endorsement of technology and quality. More than 300 models are a determination to cope with market competition. It is particularly worth pointing out that these 300 models include all the brake alarm line models required on the market in 2021, making it the latest and most complete product line in the market. With these advantages, we believe that Jinan Muxi's brake alarm line can effectively help dealers compete in the automotive parts market. When it comes to future development, Mr. Guo said, "For automotive braking systems, the quality of the brake alarm line directly affects the safety performance of the vehicle. Jinan Muxi is committed to producing high-quality brake alarm lines, which are not only responsible for the quality of life of car owners, but also for their lives
With the development of the "new four modernizations" of automobiles, global economic globalization, and market integration, the position of brake alarm lines in the automotive aftermarket is becoming increasingly important, and the prospects are becoming increasingly broad. With the continuous development of the social economy, people's demand for quality of life is increasing, especially the use of transportation tools, which requires more comfort and safety. In the future, Jinan Muxi will continue to uphold the concept of "quality first", closely follow the innovative development of the automotive industry, meet the needs of the automotive aftermarket, and become the best choice for more customers.
